Obama, McCain & Palin: Record TV Ratings Prove Them New Media Stars

Posted on September 5, 2008
Filed Under Journalism, News, Politics, commentary |

No doubt about it, they are the new television stars of the 2008 fall season: Barack Obama, John McCain and Sarah Palin.  Poor Joe Biden must be feeling left out.

The TV ratings are now all in, and they blew right through the roof (glass roof in Palin’s case)According to Nielsen Media Research, as reported by Reuters, “A record 38.9 million U.S. TV users–more than one in 10 people–watched McCain’s acceptance speech to the convention, topping the 38.3 million people who watched Obama’s the week before…Palin drew 37.2 million viewers.”

It is totally amazing how fast Palin, who was a virtual unknown a few weeks ago except in Alaska, has been anoited a star by the American viewing public.

Of interest is that McCain’s ratings were higher than Obama’s. Not by much, but enough to raise doubts about whether Obama really does represent a groundswell for sea-change as some have suggested, foremost among them, Obama himself.

Not only has this presidential campaign itself been a true page turner, but the TV ratings would strongly suggest that the whole thing is good theatre (good television) as well.

For More Commentary, Please Visit www.notimetothinkbook.com, The Official Website For THE Media Book Of 2008, No Time To Think

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