Not all that long ago, when I was writing for magazines, I sought out an agent in New York to help sell my words. “Magazine articles,” said he, “they are mighty hard to sell. Unless you have a niche, you know, a brand!”
A brand? For a magazine or book writer? Well, yes. He proudly pointed [...]

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From time to time, this site will take a look at what is called Media Crisis Management which, simply put, is how you and your business (or you acting in some professional capacity such as a doctor or lawyer) can more effectively deal with the media during times of crisis in your [...]

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American soldiers may be dying in Iraq, while bankrupt sub-prime mortgages kill the dream of home ownership for many Americans…but, what is the hot news item people are talking about over the infamous office watercooler? It is Don Imus, the New York based radio “personality” who has been a fixture [...]

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